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Great Lakes IT Report - More Michigan Companies Show Off at CES
January 8th, 2008 by

Tuesday morning I visited half a dozen Michigan companies at the Sands convention center just off the Las Vegas Strip. That's where a lot of smaller, newer, more entrepreneurial companies exhibit at the International Consumer Electronics Show (while the main Las Vegas Convention Center tends to be more for big established names and appliance-type companies).

Once again, I came away inspired.

First stop was Identity Pal Inc., an Ann Arbor startup that launched its product only Dec. 18, and decided to come to CES just last fall.

Identity Pal is a sturdy, waterproof, shockproof USB device intended to carry emergency and medical information for kids, seniors, pets and whoever else might want it.

Company founders Scott and Jennifer Crawford got the idea for the company through parenthood and Jennifer Crawford's work as a nurse at the University of Michigan Hospitals.

Identity Pal can be used simply to carry basic identification and emergency medical information, or a highly detailed medical history. The user can decide which parts of that that information to make public to whoever might plug the USB into a computer, and which to keep private with 256-bit encryption.

Crawford's a mechanical engineer by education who worked initially for Ford Motor Co., then later for Internet companies designing backload infrastructure. "I got out beforre the bubble, I was lucky, and I've been an entrepreneur since," he said. His other businesses include real estate, agriculture and tech consulting.

At CES, Crawford wants to talk to major retailers who want to put Identity Pal on their shelves for a $49.95 suggested retail price. "We've gotten a tremendous response so far," Crawford said.

More at

Great Lakes IT Report
January 8th, 2008

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